Additional sponsors include Cort Furniture, Great American Business Products,
Call Source, and Sales and Marketing Magic!

• You cannot control the U S Economy or your market conditions.
• You cannot control the loss of businesses and jobs in your area.
• However . . . you can control the education and motivation your staff has at hand to face these troubling times.
• You can take steps to give your people the latest training ideas and sales strategies.
• You can give your people one on one time with Toni Blake -- one of the most admired and loved educators of our day!

Add Toni Blake to your team for 2005 – this is something you CAN DO!!!

Add Toni Blake to your staff via 10 Face to Face / Personal Coaching Videos.

Imagine Toni Blake’s Expertise, Enthusiasm, Passion and Innovation -- available to your teams 365 Days a year – 24/ 7 – When you need it – Where you need it!!

Each tape is accompanied by an intensive 90+ page training journal. This journal includes 22 years of Toni Blake’s knowledge and industry expertise, along with the expert advice of the industry’s top educators including: Doug Chasick, Kate Good, Jennifer Nevitt and MulitFamily Pro’s Tami Siewruk. Each Lesson is specially designed to personalize the information with discovery, assignments, marketing projects, and property specific exercises.

To have a trainer personally sit down at your property for 10 days -- over a two-week period -- with your new team members could cost more than $30,000.00 in consulting fees and expenses.! But for less than the cost of that trainer's hotel bill, you can OWN this comprehensive educational program to use over and over again with hundreds of new employees!  Here is the recommended schedule:

Week One:	Week Two
Lesson One: Introduction to Property Management - A National Career Path Lesson Two Marketing a Multifamily Real Estate Asset Lesson Three Personal Marketing / Prepare your Presentation Lesson Four Telephone / Building a Customer Database Lesson Five Follow-up / Generating Personal Return Traffic & Leases	Lesson Six Powerful Product Presentation / Value Building from the Customer's Perception Lesson Seven Closing the Sale / Making a Commitment to Excellence Lesson Eight Your Personal Success Plan Lesson Nine Customer Service / The Second Sale - Resident Retention Lesson Ten Dealing with Difficult People / Negotiations & Diplomacy
Add each lesson to your in-house University! Here is the certification exam

*Files that are presented in PDF format require the FREE Adobe Acrobat Reader for access. You may obtain the free reader by clicking on the yellow Get Acrobat Reader button. Complete download instructions are provided at the destination site. 

“Here is the Best Part — BUY ONE SET OF THESE TAPES ... And then buy all the copies you need at cost — $7.99 per tape — for your entire national portfolio!!!

An interview with Toni Blake

Toni, No independent trainer has ever sold copies of their videos at cost, why now?
Toni Blake “That’s simple – after talking to our customers we discovered there is no second sale at retail cost to the companies. They simply will not and can not afford to buy additional sets. However, there is a tremendous need for additional sets. Having the flexibility to buy copies at cost allows my customers to have a Toni Blake training center at each Real Estate Asset. Each Regional Manager can carry a set to use on-site to offer expert advice when they discover areas of performance that need to be increased. Managers can sit a new employee down day one with the first tape “Introduction to Property Management” and build confidence and passion in their new employee about the industry they have just become a part of.”

What is so important about having extra copies at cost?
Toni Blake “In the past, the cost of training videos forced companies to lock them in a closet at the main office and only allow supervised viewing. At $7.99 for a personal coaching session – you can send them to a property with a courier package – give them to new hires to view – get them out of the training center in the main office and out in the field. We leave so much of the responsibility for On The Job Training to the manager – now we can give them the perfect tool.”

Have your Masters Account Customers purchased extra tapes?
Toni Blake “HAVE THEY!!! We have sold over 2000 individual tapes and we only have 25 Masters Account Customers. This means the average Masters Account holder has purchased 80 additional tapes or 8 sets of 10!”

Are your customers having much success with the tapes?
Toni Blake “ Unbelievable! Drucker and Falk reported one property leasing an amazing 14 apartments the week after viewing the closing tapes. When the trainers took cake and balloons to the property to celebrate, they asked the staff what they had done differently – “We did what was on Toni’s tapes” they replied! Princeton Properties has a set at each property and have reported that the staff “LOVE” the tapes! Manager tell us “You don’t have to force someone to watch Toni --- they ask! Toni is so funny and informative the tapes are over before you want them to be! We have heard stories from Regional Managers who said how much they enjoyed bringing the tapes to the properties. What a pleasant way to increase performance without concentrating on the negative. Now they can show the tapes and concentrate on positive solutions in difficult times. After reviewing the Journal one client said it was the best detailed on-site orientation he had ever seen.”

Toni, Why should someone invest in Fit For Leasing?
Toni Blake “ This is the best work of my entire career and it is so affordable. When you add the Masters account and the sets you need, then divide it by your entire portfolio, this program is extremely cost effective. I guarantee your money back including shipping and handling if this is not one of the simplest, most effective, training tools you own. The tapes are face to face with no audience – personal coaching! The combination of the Journal and the tape give the employee a personalized documentation of important lessons they will need in the future. What a crazy idea – have your team trained and confident and set up for success --- rather than incompetent and unconfident!

No wonder we have such high turnover in our industry! One of the most interesting aspects of “Fit For Leasing” will be – Employee Retention. Would we keep more people if a person fell in love with the industry, was knowledgeable about their property, market, and job? What if they were assisted in building a personal journal with specific goals, property information for their market, and marketing projects? What if they were given all of this PLUS the very best motivation and success strategies? Would they be more likely to stay with the company – and the industry?! A question we will have to answer at a later date! Maybe even with a success story from YOU!!!

Call 866-889-6600 to reserve a copy for your properties. Don't let your staff work another day without being . . . FIT For Leasing!

Ask yourself . . . .
What would happen if every new hire spent his/her first two weeks with Toni Blake as their personal trainer?  Would they be more successful? Would they stay longer?  Will FIT for Leasing increase your properties success and decrease your employee turnover?

I guess the most important question is what is it costing you NOW ... 
NOT to own FIT for Leasing?!!

TRAINING AUDIO TAPES

There's NO Business Like OUR Business!

Reinforce what you've already learned, or hear what you missed at the Conference!

Click here to order a Live Audio Tape of Toni in action from the Texas Apartment Association! (#S22)

Texas Apartment Association
2002 Education Conference & Lone Star Expo
May 16-18, 2002
Houston, Texas