Disc One – 75 Minutes
The First Key to GREATNESS
Successful People Skills / Pizzazz / Persistence / Persuasions /
Perception
Disc Two – 71 Minutes
The Second Key to GREATNESS
The H-factor - Show your humanity with each apartment!
The Third Key to GREATNESS
Self-Motivation -It’s a dirty job – but somebody’s got to do it!
The Fourth Key to GREATNESS
YOU are the MIRACLE You've Been waiting for!
The Fifth Key to GREATNESS
EXPECTATIONS -From Zero to Hero when you cross the line and give the
unexpected!!!
Disc Three – 70 Minutes
The Sixth Key to GREATNESS
Be Prepared / Preparing for Product / Using a Welcome Center / Village
Marketing Book / Selling a Future Resident / Capture Leasing with The
New Resident Packet
The Seventh Key to GREATNESS
Value Selling Against the Specials – The Cheaper Choice vs. The BEST
Choice! Nothing builds value more than MONEY!!! Become the Moving Expert
– turn LOOKERS into MOVERS!
Disc Four – 128 Minutes
The Eighth Key to GREATNESS
Online – ONLINE! Innovations for Successful Telephone
How to use the Internet as a powerful visual tour. The Telephone SHOW!
"Connected” Future follow-up! Using the Guest Card - Powerful Questions
& Answers - Internet Marketing – The Digital Village! Online Tour Guide
- Follow-Up Regenerating Traffic - Building a Database
The Ninth Key to GREATNESS
The Invitation Station & Self-Closing Apartments, Creative Visual
Display Tools for Leasing, The Marketing Fun Box - Personalization,
Furniture Set up - Close in each room! Over coming objections - Reasons
to RENT! The Closing Path - Closing that WORKS – OWN 28 closes!!!
The Tenth Key to GREATNESS
Consistent Customer Communication! An E-VOLUTION in Resident
Communication
The Eleventh Key to GREATNESS
Preventative Maintenance Through Education
The Twelfth Key to GREATNESS
CONFIDENCE! Success Strategies for LIFE!
Final Key – the GREATEST OF ALL IS LOVE!
Bonus includes: A special interview with Toni and How to build a
Marketing Library with Toni’s favorite industry picks |